Creating a Memorable Tradeshow Or Event

Want your attendees to have more fun and provide you with great testimonies? The fastest way to learn anything or generate lasting memories is by creating Intense Emotional Associations (IEAs). Here is an idea that will create a lot of fun emotions and lasting memories.

Nowadays videos are all the rage and most people don't mind posing for a video bite here and there. Assign a person or two to take short videos, 1 minute or less, of the attendees and presenters having fun at the event. While they're having fun ask them to give a recommendation (sometimes referred to as a shout out) or testimony about the event, a workshop or a presenter, then ask if they would like a copy emailed to them, everyone says yes.

Now you have intensified their emotions and created a lasting memory for them and your event. Because of smart phones the videos could be uploaded every hour or so and emails sent to the individuals, if possible, if not, make a priority right after the event. The videos will be seen and as always sent to coworkers, attendees, family and friends so now your event grows virally, also these videos can be used for future marketing of events and can be placed on your website as well.

Items you'll need: A video camera, I recommend the Flip video camera they're inexpensive and very easy to use and have all the software built right in the camera. Amazon has the Flip Video Cameras for about $100.00. High-speed internet access and a site to upload your videos like youtube.com or kyte.com. A note pad for collecting emails.